Pakistan's first Bitmoji-integrated AR filter — a Snapchat-native brand experience that put Coca-Cola inside the conversations of millions of friends.
The Challenge
Coca-Cola's "friends and sharing" brand platform needed a social-native execution that felt organic — not like advertising. The brief called for something users would actually choose to use and share with friends, not just see in a feed.
The specific challenge: Snapchat's Bitmoji integration had never been used for a brand filter in Pakistan. If it could be executed correctly, it would give Coca-Cola a unique, ownable moment on the platform.
The Solution
The Muneeb-led creative-tech team at Happy Ads, in partnership with Jack of Digital, built Pakistan's first Bitmojiintegrated AR Snapchat Lens for Coca-Cola. The filter placed users' personalized Bitmoji avatars inside a shared Coca-Cola moment — sharing a Coke with a friend, with branded visual elements (bubbles, Coca-Cola red, the iconic bottle) surrounding the avatar.
The integration required working within Snapchat's Lens Studio environment and navigating the Bitmoji SDK — a technical achievement as much as a creative one. The filter was designed to work for both solo selfie use and friendgroup snaps, maximizing its social sharing potential.
The result was a branded experience that felt like Snapchat, not like advertising — and that users actively sent to friends, generating earned media on top of the paid distribution
Key Results
Pakistan's first Bitmoji-integrated brand AR filter
Achievement
Snapchat
Platform
Paid launch + organic sharing
Distribution
High — format is inherently personal and memorable
Brand Recall
Client
Coca-Cola Pakistan
Format
AR Filter — Snapchat Lens (Bitmoji-Integrated)
Year
Nov 6, 2025