Daraz isn't just Pakistan's Amazon. It's South Asia's. Happy Ads' regional campaigns consistently deliver 5,000+ orders per month across three markets — a performance benchmark the competition can't touch.
The Challenge
Daraz — the Alibaba-backed e-commerce marketplace operating across Pakistan, Bangladesh, Sri Lanka, Nepal, and Myanmar — needed a performance marketing partner capable of running simultaneous, market-specific acquisition campaigns across Pakistan, Bangladesh, and Myanmar with consistent monthly order delivery. Managing three markets with different consumer behaviours, different competitive landscapes, and different platform maturity levels requires a level of operational complexity that most performance agencies in the region cannot sustain.
Pakistan is Daraz's home market and most mature — a high-competition environment where CPA efficiency is the primary challenge. Bangladesh is a rapidly growing market with lower smartphone penetration but a fast-expanding e-commerce audience. Myanmar presents a frontier market opportunity with significant logistics challenges but a young, rapidly digitising consumer base. Each market required a different acquisition strategy, different creative language, and different channel optimisation approach.
The consistent requirement across all three markets was order quality: Daraz's performance benchmarks track not just first orders but repeat purchase rates and basket size. Happy Ads needed to acquire users whose first order was the beginning of a valuable customer relationship — not just a discount-chasing one-time transaction.
The Solution
Happy Ads manages a comprehensive regional performance programme for Daraz — running simultaneous programmatic mobile campaigns across Pakistan, Bangladesh, and Myanmar through its network of regional and global technology partners. Each market receives a dedicated creative suite and channel mix tailored to local platform preferences: Pakistan campaigns concentrate on mobile apps and Meta; Bangladesh campaigns run heavily across Meta and local publisher networks; Myanmar campaigns leverage mobile-first programmatic inventory across the country's dominant apps.
Campaign architecture is built around Daraz's app events: install, first purchase, and repeat purchase are all tracked separately, with media spend optimised toward the audience segments most likely to become high-LTV repeat customers rather than single-order acquirees. Happy Ads' real-time reporting dashboard gives Daraz's regional marketing team full visibility across all three markets simultaneously — a unified performance view that the client's previous multi-agency approach could not provide.
The consistent 5,000+ orders per month across three markets represents one of the largest sustained performance marketing outputs of any agency operating in South Asia's e-commerce category — a testament to Happy Ads' operational depth and regional media relationships
Key Results
5,000+
Orders Per Month — 3 Markets Combined
3
Countries: Pakistan · Bangladesh · Myanmar
Consistent
Monthly Delivery — No Campaign Gaps
LTV
Optimised — Quality Users, Not Just Volume
Key Insights
