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OUR TOP 37

OUR TOP 37

CASE STUDIES

CASE STUDIES

CASE STUDIES

Happy Ads creative and advertising innovation company team visual

Shangrila Connected TV and Household Sync campaign showing a family watching a Shangrila ad on Smart TV with mobile retargeting.

Shangrila’s CTV Ads Beat Benchmark by 7X

Shangrila Connected TV and Household Sync campaign showing a family watching a Shangrila ad on Smart TV with mobile retargeting.

Shangrila’s CTV Ads Beat Benchmark by 7X

Dove rewarded video ad displayed inside a mobile game, combining beauty advertising with in-game rewards and gaming elements.

How Dove Got Gamers to Watch Every Ad

Dove rewarded video ad displayed inside a mobile game, combining beauty advertising with in-game rewards and gaming elements.

How Dove Got Gamers to Watch Every Ad

Fanta Anaar in-game billboard campaign in Pakistan showing branded ads integrated into a racing game environment.

Fanta’s Billboard Inside Pakistan’s Biggest Game

Fanta Anaar in-game billboard campaign in Pakistan showing branded ads integrated into a racing game environment.

Fanta’s Billboard Inside Pakistan’s Biggest Game

Candyland in-game audio advertising campaign reaching young mobile gamers in Pakistan through immersive branded audio.

Candyland Found an Audience That Can’t Skip

Candyland in-game audio advertising campaign reaching young mobile gamers in Pakistan through immersive branded audio.

Candyland Found an Audience That Can’t Skip

Cocomo in-game audio advertising campaign reaching young mobile gamers across Pakistan during gameplay.

Cocomo’s First-Ever FMCG In-Game Audio Play

Cocomo in-game audio advertising campaign reaching young mobile gamers across Pakistan during gameplay.

Cocomo’s First-Ever FMCG In-Game Audio Play

Sooper interactive memory tile game campaign in Pakistan featuring branded biscuit tiles inside a mobile game experience.

Sooper Turned a Biscuit Ad Into a Game

Sooper interactive memory tile game campaign in Pakistan featuring branded biscuit tiles inside a mobile game experience.

Sooper Turned a Biscuit Ad Into a Game

EBM RIO Chocolate Factory gamified rich media campaign showing the interactive biscuit game on a smartphone with campaign performance results.

EBM RIO’s Banner Became the Room’s Top Game

EBM RIO Chocolate Factory gamified rich media campaign showing the interactive biscuit game on a smartphone with campaign performance results.

EBM RIO’s Banner Became the Room’s Top Game

Coca-Cola Friends Filter case study featuring Pakistan’s first Bitmoji-integrated Snapchat AR experience with personalised avatars and Coca-Cola branding.

Coca-Cola’s Bitmoji AR Filter Went Viral

Coca-Cola Friends Filter case study featuring Pakistan’s first Bitmoji-integrated Snapchat AR experience with personalised avatars and Coca-Cola branding.

Coca-Cola’s Bitmoji AR Filter Went Viral

TCF Diaspora Geo Campaign illustration featuring a school, Pakistani families and global connections representing outreach to Pakistani communities worldwide.

TCF Found Its Diaspora in 20 Cities Worldwide

TCF Diaspora Geo Campaign illustration featuring a school, Pakistani families and global connections representing outreach to Pakistani communities worldwide.

TCF Found Its Diaspora in 20 Cities Worldwide

JazzCash user acquisition campaign showing the mobile app, activation funnel and 500K+ net new active accounts achieved through performance marketing.

JazzCash Scaled to 500K Mobile Accounts

JazzCash user acquisition campaign showing the mobile app, activation funnel and 500K+ net new active accounts achieved through performance marketing.

JazzCash Scaled to 500K Mobile Accounts

Nescafé in-game commerce campaign showing a mobile gaming experience with Buy Now, coupon redemption and WhatsApp sharing, highlighting Pakistan’s first in-game commerce execution.

Nescafé Made Coffee the Reward in a Game

Nescafé in-game commerce campaign showing a mobile gaming experience with Buy Now, coupon redemption and WhatsApp sharing, highlighting Pakistan’s first in-game commerce execution.

Nescafé Made Coffee the Reward in a Game

Coca-Cola Connected TV and Household Sync campaign showing a family watching a Coca-Cola ad on television while synced mobile devices extend the campaign across the household.

Coca-Cola Owned Pakistan’s Biggest Screen

Coca-Cola Connected TV and Household Sync campaign showing a family watching a Coca-Cola ad on television while synced mobile devices extend the campaign across the household.

Coca-Cola Owned Pakistan’s Biggest Screen

Gluco Teddy in-game billboard campaign showing branded virtual billboards integrated into popular mobile gaming environments in Pakistan.

Gluco Teddy Moved Into the Game World

Gluco Teddy in-game billboard campaign showing branded virtual billboards integrated into popular mobile gaming environments in Pakistan.

Gluco Teddy Moved Into the Game World

Pepsi Why Not Meri Jaan Snapchat AR filter campaign showing a user wearing the face-tracked filter with Pepsi branding and organic social sharing results.

Pepsi’s AR Filter Became a Cultural Moment

Pepsi Why Not Meri Jaan Snapchat AR filter campaign showing a user wearing the face-tracked filter with Pepsi branding and organic social sharing results.

Pepsi’s AR Filter Became a Cultural Moment

Knorr Noodles cricket playable ad displayed on a smartphone inside a cricket stadium, showcasing an interactive PSL season batting game by Happy Ads.

Knorr Stepped Into Cricket Season’s Crease

Knorr Noodles cricket playable ad displayed on a smartphone inside a cricket stadium, showcasing an interactive PSL season batting game by Happy Ads.

Knorr Stepped Into Cricket Season’s Crease

Knorr Noodles cricket playable ad displayed on a smartphone inside a cricket stadium, showcasing an interactive PSL season batting game by Happy Ads.

Kurkure’s Ad You Blow Into to Win

Knorr Noodles cricket playable ad displayed on a smartphone inside a cricket stadium, showcasing an interactive PSL season batting game by Happy Ads.

Kurkure’s Ad You Blow Into to Win

Milo’s Ad That Counted Your Steps

Milo’s Ad That Counted Your Steps

Sting Runner AR Filter campaign showing a face-controlled infinite runner game on Snapchat, with Sting Energy branding, a mobile gameplay screen and interactive AR experience.

Sting Turned Its Energy Drink Into a Game

Sting Runner AR Filter campaign showing a face-controlled infinite runner game on Snapchat, with Sting Energy branding, a mobile gameplay screen and interactive AR experience.

Sting Turned Its Energy Drink Into a Game

7UP Mint AR filter game campaign showing a Snapchat Lens experience that combines selfie effects with gameplay to unlock a branded refreshment moment.

7UP Made You Play for Its Own Coolness

7UP Mint AR filter game campaign showing a Snapchat Lens experience that combines selfie effects with gameplay to unlock a branded refreshment moment.

7UP Made You Play for Its Own Coolness

Maggi playable ad campaign showing a fully branded HTML5 mobile game experience built inside a single ad unit with no app download required.

Maggi’s Game Lived Inside a Single Ad

Maggi playable ad campaign showing a fully branded HTML5 mobile game experience built inside a single ad unit with no app download required.

Maggi’s Game Lived Inside a Single Ad

Maggi playable ad campaign showing a fully branded HTML5 mobile game experience built inside a single ad unit with no app download required.

Easypaisa Became Pakistan on Snapchat

Maggi playable ad campaign showing a fully branded HTML5 mobile game experience built inside a single ad unit with no app download required.

Easypaisa Became Pakistan on Snapchat

OREO Cookie Rookie playable ad campaign featuring a branded HTML5 game inspired by OREO’s iconic cookie design and Play with OREO platform.

OREO’s Banner Game Won 3 Industry Awards

OREO Cookie Rookie playable ad campaign featuring a branded HTML5 game inspired by OREO’s iconic cookie design and Play with OREO platform.

OREO’s Banner Game Won 3 Industry Awards

Sunsilk Serum AR Try-On campaign showing a Snapchat beauty experience that lets users preview smoother, shinier and more manageable hair in real time.

Sunsilk Let Women Try Hair Before Buying

Sunsilk Serum AR Try-On campaign showing a Snapchat beauty experience that lets users preview smoother, shinier and more manageable hair in real time.

Sunsilk Let Women Try Hair Before Buying

Fasset multi-market crypto user acquisition campaign showing mobile app growth across the UAE, Indonesia and Pakistan through performance marketing.

Fasset Scaled Crypto Trust Across 3 Countries

Fasset multi-market crypto user acquisition campaign showing mobile app growth across the UAE, Indonesia and Pakistan through performance marketing.

Fasset Scaled Crypto Trust Across 3 Countries

Airlift grocery user acquisition campaign showing performance marketing focused on driving 15,000+ new grocery orders per month across Pakistan.

Airlift Fuelled 15K Grocery Orders a Month

Airlift grocery user acquisition campaign showing performance marketing focused on driving 15,000+ new grocery orders per month across Pakistan.

Airlift Fuelled 15K Grocery Orders a Month

Cheetay grocery user acquisition campaign showing a 30-day performance marketing test that generated nearly 3,000 completed grocery purchases in Pakistan.

Cheetay’s Test Campaign Found Its Growth Engine

Cheetay grocery user acquisition campaign showing a 30-day performance marketing test that generated nearly 3,000 completed grocery purchases in Pakistan.

Cheetay’s Test Campaign Found Its Growth Engine

Daraz regional e-commerce acquisition campaign showing performance marketing across Pakistan, Bangladesh and Myanmar, delivering 5,000+ new orders per month.

Daraz Runs South Asia’s Biggest Ecom Engine

Daraz regional e-commerce acquisition campaign showing performance marketing across Pakistan, Bangladesh and Myanmar, delivering 5,000+ new orders per month.

Daraz Runs South Asia’s Biggest Ecom Engine

Jeeny Saudi Arabia ride-hailing acquisition campaign showing performance marketing focused on driving completed first rides across Riyadh, Jeddah and Dammam.

Jeeny Drove Ride-Hailing Scale in Saudi Arabia

Jeeny Saudi Arabia ride-hailing acquisition campaign showing performance marketing focused on driving completed first rides across Riyadh, Jeddah and Dammam.

Jeeny Drove Ride-Hailing Scale in Saudi Arabia

Careem Egypt user acquisition campaign showing a Cost Per First Ride performance marketing strategy focused on driving completed first trips across Cairo.

Careem Cracked Cairo’s Toughest Market

Careem Egypt user acquisition campaign showing a Cost Per First Ride performance marketing strategy focused on driving completed first trips across Cairo.

Careem Cracked Cairo’s Toughest Market

Bykea Karachi user acquisition campaign showing a Cost Per First Ride performance strategy that generated 3,500 first-time rides in one month.

Bykea Got 3,500 First Rides in a Month

Bykea Karachi user acquisition campaign showing a Cost Per First Ride performance strategy that generated 3,500 first-time rides in one month.

Bykea Got 3,500 First Rides in a Month

VEON Jazz app acquisition campaign showing a nationwide performance marketing strategy that generated 500,000+ app installs in under 60 days across Pakistan.

VEON Hit 500K Installs in Just 60 Days

VEON Jazz app acquisition campaign showing a nationwide performance marketing strategy that generated 500,000+ app installs in under 60 days across Pakistan.

VEON Hit 500K Installs in Just 60 Days

Swvl Pakistan user acquisition campaign showing a performance marketing strategy that generated 14,000+ new user sign-ups in one month across Karachi and Lahore.

Swvl Gained 14K Sign-Ups in a Single Month

Swvl Pakistan user acquisition campaign showing a performance marketing strategy that generated 14,000+ new user sign-ups in one month across Karachi and Lahore.

Swvl Gained 14K Sign-Ups in a Single Month

MyTelenor app acquisition campaign showing nationwide performance marketing focused on driving activated users across Telenor Pakistan’s subscriber base.

MyTelenor Expanded Reach With Precision Ads

MyTelenor app acquisition campaign showing nationwide performance marketing focused on driving activated users across Telenor Pakistan’s subscriber base.

MyTelenor Expanded Reach With Precision Ads

Noon Academy Pakistan student acquisition campaign showing a social learning platform and performance marketing strategy that generated 100,000+ new learner sign-ups.

Noon Academy Built Pakistan’s Student Funnel

Noon Academy Pakistan student acquisition campaign showing a social learning platform and performance marketing strategy that generated 100,000+ new learner sign-ups.

Noon Academy Built Pakistan’s Student Funnel

PureVPN MENA subscription acquisition campaign showing privacy, streaming access and business security use cases across the UAE, Saudi Arabia and wider Middle East.

PureVPN Monetised Privacy Across the Middle East

PureVPN MENA subscription acquisition campaign showing privacy, streaming access and business security use cases across the UAE, Saudi Arabia and wider Middle East.

PureVPN Monetised Privacy Across the Middle East

Mashreq Bank UAE iOS acquisition campaign showing targeted mobile banking growth focused on high-value account openings among digital-first customers.

Mashreq Bank Found Its Highest-Value iOS Users

Mashreq Bank UAE iOS acquisition campaign showing targeted mobile banking growth focused on high-value account openings among digital-first customers.

Mashreq Bank Found Its Highest-Value iOS Users