2.5B
Monthly active users across iOS and Android ecosystems
Signals global mobile scale and cross-market reach.
1.5M+
New, unique account holders acquired for JazzCash
Proof of large-scale fintech account acquisition.
500K+
New verified accounts acquired for Easypaisa
Proof of verified account growth on a performance model.
15K+
New grocery orders per month for Airlift
Proof that campaigns can optimize to orders, not only installs.
PAY-FOR-PERFORMANCE
CPI
A measured app install.
Best fit
App launches, early acquisition scale.
CPA
A completed in-app action.
Best fit
Apps with clear activation events.
Cost Per Registration
A completed sign-up or account creation event.
Best fit
Fintech, marketplaces, content apps.
Cost Per Verified Registration
A registration that passes the client’s verification rules.
Best fit
Financial apps, regulated categories, high-quality funnels.
Cost Per PIN Creation
A wallet/account user who completes PIN setup.
Best fit
Digital wallets and fintech apps.
Cost Per First Ride
A user who completes their first ride.
Best fit
Ride hailing and mobility apps.
Cost Per First Order
A user who places a first order.
Best fit
Grocery, delivery and ecommerce apps.
Purchase / ROAS
Revenue-generating users and value-based optimization.
Best fit
Commerce, fintech, subscription and high-LTV apps.
THE OPPORTUNITY
RADICAL TRANSPARENCY
A performance campaign only works when the measurement is trusted. Happy Ads supports campaigns measured through leading mobile measurement partners, with event names, postbacks, partner permissions, fraud rules and attribution windows aligned before launch.
GLOBAL SCALE · LOCAL MASTERY
Happy Ads combines Pakistan market understanding with global performance partners. We test multiple routes to quality users, compare partner-level event quality, and scale the sources that produce verified business outcomes.
Acquisition / Performance Partners
Affle
Role: Mobile performance and user acquisition partner.
How it supports app growth: CPA and app growth campaigns across mobile-first markets.
SyncApi
Role: Performance network partner.
How it supports app growth: Event-led acquisition, partner testing and scaling.
ClearPier
Role: Performance and mobile acquisition partner.
How it supports app growth: Additional acquisition reach and source diversification.
Strong Metrics
Role: Performance network partner.
How it supports app growth: Mobile acquisition and event optimization.
Adeo
Role: Growth / performance partner.
How it supports app growth: Supplementary market testing and scale.
THE PERFORMANCE LOOP
PROOF OF PAYABLE EVENTS
Use compact cards on the live page. Each card should show the category, payable event / campaign model and the outcome. Avoid unsupported “ROAS” claims unless approved.
BUILT FOR APP CATEGORIES
01
E-commerce and marketplaces
Events We Can Optimize Toward: Registration, KYC, PIN creation, funded account, first transaction.
Relevant Proof: JazzCash, Easypaisa, Zindigi, Fasset.
02
Ride hailing and mobility
Events We Can Optimize Toward: Install, registration, first ride, repeat ride, city-level expansion.
Relevant Proof: Jeeny, Careem, Bykea.
03
Grocery and delivery
Events We Can Optimize Toward: Install, first order, repeat order, basket value and purchase cohorts.
Relevant Proof: Airlift, Cheetay.
04
E-commerce and marketplaces
Events We Can Optimize Toward: First purchase, monthly orders, regional scale and ROAS.
Relevant Proof: Daraz
05
Subscription and content apps
Events We Can Optimize Toward: Trial start, paid subscription, renewal and retention events.
06
Gaming and revenue apps
Events We Can Optimize Toward: Install quality, tutorial completion, in-app purchase, ad revenue and ROAS.
WHY US
Payable event first
The campaign is designed around the action your business values, not generic traffic.
MMP-first setup
Installs, registrations, PIN creation, first rides, first orders, purchases and revenue events are tracked through client-approved attribution environments.
Partner diversification
Multiple acquisition partners can be tested against the same event, then scaled based on quality.
Fraud-aware optimization
Rejected events, invalid conversions and low-quality sources are reviewed before scaling.
Category-specific playbooks
Fintech, grocery, ecommerce and ride hailing campaigns use different funnel logic and cost models.
Retention-aware growth
Acquisition can connect into MoEngage-led lifecycle engagement and automation when the client wants to improve repeat actions and retention.
THE PROCESS
FAQ
What is mobile user acquisition?
Mobile user acquisition is the process of acquiring new users for a mobile app through paid and performance-led channels. Happy Ads focuses on users who complete valuable actions such as installs, registrations, verified accounts, first rides, first orders, purchases or revenue events.
What does pay-for-performance mobile user acquisition mean?
Pay-for-performance mobile user acquisition means the campaign is structured around a defined outcome instead of only media delivery. Depending on the app, the payable event can be an install, registration, verified registration, PIN creation, first ride, first order, purchase or ROAS-driven value event.
Does Happy Ads offer pay only for performance campaigns?
Yes. Happy Ads can run pay-for-performance mobile app campaigns where the payable event is agreed before launch and tracked through the client’s MMP. Supported models include CPI, CPA, Cost Per Registration, Cost Per Verified Registration, Cost Per PIN Creation, Cost Per First Ride, Cost Per First Order, Purchase and ROAS optimization.
What does MMP verified user acquisition mean?
MMP verified user acquisition means installs and in-app events are measured through a mobile measurement partner such as AppsFlyer, Adjust, Kochava or Tune / Branch. This gives the client clearer attribution, event validation, partner-level reporting and fraud visibility.
Which MMPs does Happy Ads support?
Happy Ads supports campaigns measured through AppsFlyer, Adjust, Kochava and Tune / Branch. The exact setup depends on the client’s attribution stack, event mapping and partner permissions.
Can Happy Ads optimize toward ROAS?
Yes. For apps with revenue events and sufficient data, Happy Ads can optimize campaigns toward purchases, value events and ROAS. For early-stage apps, we may first optimize toward verified activation events before moving closer to revenue optimization.
Which app categories does Happy Ads work with?
Happy Ads has performance experience across fintech, digital wallets, ride hailing, grocery, ecommerce, digital assets and regional mobile apps. Case studies include JazzCash, Easypaisa, Zindigi, Fasset, Airlift, Cheetay, Daraz, Jeeny, Careem and Bykea.
How does Happy Ads protect campaign quality?
Happy Ads aligns event definitions before launch, checks MMP postbacks, reviews partner-level quality, monitors rejected events and shifts budget toward sources that produce approved actions and stronger downstream performance.
Can Happy Ads support retention after acquisition?
Yes. Happy Ads works across acquisition, retention and automation. Through partners such as MoEngage, acquisition campaigns can connect into lifecycle journeys that improve repeat actions, engagement and retention.