2.5B
Monthly active users across iOS and Android ecosystems
Signals global mobile scale and cross-market reach.
1.5M+
New, unique account holders acquired for JazzCash
Proof of large-scale fintech account acquisition.
500K+
New verified accounts acquired for Easypaisa
Proof of verified account growth on a performance model.
15K+
New grocery orders per month for Airlift
Proof that campaigns can optimize to orders, not only installs.
CPI
A measured app install.
Best for
App launches, early acquisition scale.
CPA
A completed in-app action.
Best for
Apps with clear activation events.
Cost Per Registration
A completed sign-up or account creation event.
Best for
Fintech, marketplaces, content apps.
Cost Per Verified Registration
A registration that passes the client’s verification rules.
Best for
Financial apps, regulated categories, high-quality funnels.
Purchase / ROAS
Revenue-generating users and value-based optimization.
Best for
Commerce, fintech, subscription and high-LTV apps.
Cost Per PIN Creation
A wallet/account user who completes PIN setup.
Best for
Digital wallets and fintech apps.
Cost Per First Ride
A user who completes their first ride.
Best for
Ride hailing and mobility apps.
Cost Per First Order
A user who places a first order.
Best for
Grocery, delivery and ecommerce apps.
A performance campaign only works when the measurement is trusted. Happy Ads supports campaigns measured through leading mobile measurement partners, with event names, postbacks, partner permissions, fraud rules and attribution windows aligned before launch.
AppsFlyer
How we use it
Attribution, install and event postbacks, partner reporting and fraud visibility.
Before launch we confirm
App links, event names, Protect360 / validation rules where applicable, partner access and reporting fields.
Adjust
How we use it
Attribution, event validation, cohort reporting and partner measurement.
Before launch we confirm
Attribution windows, event mapping, rejected-event visibility and partner permissions.
Kochava
How we use it
Attribution, postback routing and campaign measurement.
Before launch we confirm
Event schema, partner setup and validation logic.
Branch
How we use it
Attribution and performance tracking where the client stack uses it.
Before launch we confirm
Campaign links, partner access and payable-event mapping.
Happy Ads combines Pakistan market understanding with global performance partners. We test multiple routes to quality users, compare partner-level event quality, and scale the sources that produce verified business outcomes.
Acquisition / Performance Partners
Mobile performance and user acquisition partner.
Affle
How it supports app growth: CPA and app growth campaigns across mobile-first markets.
Performance network partner.
SyncApi
How it supports app growth: Event-led acquisition, partner testing and scaling.
Performance network partner.
Strong Metrics
How it supports app growth: Mobile acquisition and event optimization.
Growth / performance partner.
Adeo
How it supports app growth: Supplementary market testing and scale.
Acquisition / Performance Partners
Retention and customer engagement platform.
MoEngage
How it supports app growth: Post-acquisition lifecycle journeys, automation and engagement.
PROOF OF PAYABLE EVENTS
Use compact cards on the live page. Each card should show the category, payable event / campaign model and the outcome. Avoid unsupported “ROAS” claims unless approved.
Fintech
JazzCash
Account acquisition
1.5M+
new unique account holders acquired.
Fintech
Easypaisa
Cost Per PIN Creation
500K+
new verified accounts acquired.
Fintech
Zindigi App
Cost Per PIN Creation
50K+
new verified accounts acquired.
Fintech / Crypto
Fasset
Regional user acquisition
Scaled user acquisition
across UAE, Indonesia and Pakistan.
Grocery
Airlift Grocery
Cost Per Order / order acquisition
15K+
new grocery orders per month.
Grocery
Cheetay
Purchase campaign
5,000+
orders per month on average across Pakistan, Bangladesh and Myanmar.
E-commerce
Daraz
Regional orders
5,000+
orders per month on average across Pakistan, Bangladesh and Myanmar.
Ride hailing
Jeeny
Cost Per First Ride
New user acquisition
first-time rides in KSA / MENA.
Ride hailing
Careem
Cost Per First Ride
Growth support
in the competitive Egypt market.
Ride hailing
Bykea
Cost Per First Ride
3,500
first-time rides in Karachi.
01
E-commerce and marketplaces
Events We Can Optimize Toward:
Registration, KYC, PIN creation, funded account, first transaction.
Relevant Proof:
JazzCash
Easypaisa
Zindigi
Fasset
02
Ride hailing and mobility
Events We Can Optimize Toward: Install, registration, first ride, repeat ride, city-level expansion.
Relevant Proof:
Jeeny
Careem
Bykea
03
Grocery and delivery
Events We Can Optimize Toward: Install, first order, repeat order, basket value and purchase cohorts.
Relevant Proof:
Airlift
Cheetay
04
E-commerce and marketplaces
Events We Can Optimize Toward: First purchase, monthly orders, regional scale and ROAS.
Relevant Proof:
Daraz
05
Subscription and content apps
Events We Can Optimize Toward: Trial start, paid subscription, renewal and retention events.
06
Gaming and revenue apps
Events We Can Optimize Toward: Install quality, tutorial completion, in-app purchase, ad revenue and ROAS.
Payable event first
The campaign is designed around the action your business values, not generic traffic.
MMP-first setup
Installs, registrations, PIN creation, first rides, first orders, purchases and revenue events are tracked through client-approved attribution environments.
Partner diversification
Multiple acquisition partners can be tested against the same event, then scaled based on quality.
Fraud-aware optimization
Rejected events, invalid conversions and low-quality sources are reviewed before scaling.
Category-specific playbooks
Fintech, grocery, ecommerce and ride hailing campaigns use different funnel logic and cost models.
Retention-aware growth
Acquisition can connect into MoEngage-led lifecycle engagement and automation when the client wants to improve repeat actions and retention.
What is mobile user acquisition?
Mobile user acquisition is the process of acquiring new users for a mobile app through paid and performance-led channels. Happy Ads focuses on users who complete valuable actions such as installs, registrations, verified accounts, first rides, first orders, purchases or revenue events.
What does pay-for-performance mobile user acquisition mean?
Pay-for-performance mobile user acquisition means the campaign is structured around a defined outcome instead of only media delivery. Depending on the app, the payable event can be an install, registration, verified registration, PIN creation, first ride, first order, purchase or ROAS-driven value event.
Does Happy Ads offer pay only for performance campaigns?
Yes. Happy Ads can run pay-for-performance mobile app campaigns where the payable event is agreed before launch and tracked through the client’s MMP. Supported models include CPI, CPA, Cost Per Registration, Cost Per Verified Registration, Cost Per PIN Creation, Cost Per First Ride, Cost Per First Order, Purchase and ROAS optimization.
What does MMP verified user acquisition mean?
MMP verified user acquisition means installs and in-app events are measured through a mobile measurement partner such as AppsFlyer, Adjust, Kochava or Tune / Branch. This gives the client clearer attribution, event validation, partner-level reporting and fraud visibility.
Which MMPs does Happy Ads support?
Happy Ads supports campaigns measured through AppsFlyer, Adjust, Kochava and Tune / Branch. The exact setup depends on the client’s attribution stack, event mapping and partner permissions.
Can Happy Ads optimize toward ROAS?
Yes. For apps with revenue events and sufficient data, Happy Ads can optimize campaigns toward purchases, value events and ROAS. For early-stage apps, we may first optimize toward verified activation events before moving closer to revenue optimization.
Which app categories does Happy Ads work with?
Happy Ads has performance experience across fintech, digital wallets, ride hailing, grocery, ecommerce, digital assets and regional mobile apps. Case studies include JazzCash, Easypaisa, Zindigi, Fasset, Airlift, Cheetay, Daraz, Jeeny, Careem and Bykea.
How does Happy Ads protect campaign quality?
Happy Ads aligns event definitions before launch, checks MMP postbacks, reviews partner-level quality, monitors rejected events and shifts budget toward sources that produce approved actions and stronger downstream performance.
Can Happy Ads support retention after acquisition?
Yes. Happy Ads works across acquisition, retention and automation. Through partners such as MoEngage, acquisition campaigns can connect into lifecycle journeys that improve repeat actions, engagement and retention.