FROM INSPIRATION TO YOUR NEXT BRIEF
01
Reveal a benefit.
Let people uncover the product story with a wipe, swipe or reveal.
02
Make the product part of the play.
Build a simple game around your pack, product or brand world.
03
Create a brand moment.
Give a launch, flavour or occasion a quick interaction people can join in.
The brand idea
Start with your audience, campaign objective and the message that matters.
The creative
Shape the interaction around your brand assets, product story and call to action.
The media fit
Confirm the placement, device, publisher specifications and tracking before production.
Agree what success looks like.
Define the actions that matter before launch: starting the interaction, completing it, clicking through or taking the next step. The available measures depend on the format and media setup.
FAQ
What is an interactive ad?
An ad that lets people take an action within the creative, such as tapping, swiping, revealing or playing. The interaction becomes part of how the brand message is experienced.
Which interactive format should we choose?
Start with the campaign objective and product story. A reveal can introduce a benefit; a game can invite participation. The right choice also depends on the placement, device and production scope.
Can you use our existing campaign assets?
Share your key visual, product assets and brand guidelines. We can explore how they could work in an interactive concept and identify any additional assets the idea needs.
What should we include in a brief?
Your campaign objective, audience, market, proposed media, flight dates, budget range and available assets. Include any examples from this gallery that caught your eye.